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WHAT I OFFER

COMPELLING 
COMMUNICATION 

  • Crafted engaging written materials including blog posts, press releases, and video scripts. 

IMPECABLE

TIME MANAGMENT

  • Consistently met deadlines while taking direction from many individuals at the Municipality of Meaford.

  • Maintained a weekly editorial calendar publishing blog posts and podcasts at The Wild Stitch. 

FORWARD 
THINKING

  • Created a media organization system for the Municipality of Meaford to reduce time spent looking for media files. 

  • Troubleshooted CMS while re-designing the Municipality of Meaford's tourism website. 

  • Executed a six-month social media strategy for The Wild Stitch that resulted in:

    •  233.3% increase in Instagram followers.

    • 891.8% increase in monthly page views. 

    • 650% increase in monthly visitors

SOCIAL MEDIA
FLUENCY

  • Used fluent French Skills to plan a summer circus event for local children while on an exchange in Québec. 

  • Studied world cultures and learnt international business best-practices. 

GLOBAL
MINDSET

  • Drafted versatile  communication  materials using print design, web design, and video making techniques for the Municipality of Meaford. 

  • Wrote engaging guest-contributor pieces for Itch-To-Stitch blog, an independent sewing pattern designer.

CONTENT
CREATION

PORTFOLIO

Here's what I do best

COVER LETTER

MEET RACHEL

I’m a multidisciplinary creative communicator with the skills to write words that excite your publics to act.
Currently, I’m working towards my bachelor’s degree in public relations at Conestoga College. When I’m not studying I’m working on my online sewing community, Maker Style, that reaches thousands of women every month through social media, blog posts, and podcasts designed to educate, inspire, and empower women.

What I can offer your organization is unapologetic authenticity and fearless creativity rooted in smart, strategic thinking; solving complex problems with thoughtful solutions is where I excel. My favourite type of problem to solve is how to piece together a new sewing pattern, but I also relish in finding the best way to communicate a tough message.

Our society is becoming increasingly visual, and often words alone aren’t enough to convey your message in the right way. I’m skilled in many creative communication disciplines, including videography, photography, web design, and graphic design, to support written communication with the visuals it needs to reach your
publics.

This professional portfolio is designed to offer you a sense of my skills in visual and written communication, with examples of my work ranging from media relations strategies,
communication suites, and print design work. In addition, I hope that this portfolio gives you a stronger understanding of my core principles, and why I would be a seamless addition to your team. I would like to thank you for taking the time to look through this portfolio, and I look forward to having an opportunity to discuss some of the work I’ve displayed here in the future.

WHAT MY MISSION IS

WHAT PEOPLE SAY

Rachel Felix is a self-motivated and highly skilled individual, as well as personable and easy to work with. She is exceptionally organized, and managed a very heavy workload, taking directions from many different people, with outstanding results. 

The materials that Rachel produced (videos, print, and online) will be used and reused likely for years to come. She has excellent design and visual instincts, and contributed greatly over a short period of time to the overall "brand" of our municipality, the impact of which is immeasurable. She shows great initiative in finding solutions to problems, as well as excellent technical skills in web management and graphic design. 

 

- HAILEY THOMSON,
COMMUNICATIONS COORDINATOR FOR THE MUNICIPALITY OF MEAFORD

Started the foundations of two diploma programs while in high school. Studied this business management practices behind the spa and cosmetic industries in addition to learning service-based skills. Planned a free spa event with a team to promote good skin care practices among the public. 

Dual Credit Program (Spa and Cosmetic Management)

HUMBER COLLEGE 

FEB. 2013

JUNE 2013

SEPT. 2014

APR. 2015

NORWELL DISTRICT SECONDARY SCHOOL

High School Graduate

Held a variety of volunteer positions while completing my diploma including Activities Director for Student Council,  Green Club Member, and Link Leader. Completed an exchange in Québec, learning French fluently. 

HUMBER COLLEGE

Bachelor of  Commerce Candidate
Fashion Management 

Studied the foundational concepts of business including marketing, accounting, economics, business law, and organisational behaviour.

SEPT. 2014

APR. 2015

SEPT. 2015

PRESENT

CONESTOGA COLLEGE

Bachelor of Public Relations Candidate

Studied the principles of public relations and applied a strategic understanding of communication principles to a wide variety of public relations situations.

OCT. 2015
-
PRESENT

THE WILD STITCH

Sewing Blogger

Launched The Wild Stitch blog, an online community that teaches hundreds of women how to rediscover their self-confidence through the art of sewing.  Published  weekly blog posts in accordance to the editorial calendar. 

MAY 2016
-
AUG. 2016

THE MUNICIPALITY OF MEAFORD

Economic Development Student

Assisted the communications and economic development department in the creation of promotional content including videos, brochures, logos, travel guides, posters, videos and websites. 

OCT. 2016
-
PRESENT

THE WILD STITCH

Maker Style Podcast

Launched the Maker Style Podcast, a weekly online radio show discussing sewing, small business, and style tips. 

TIMELINE
MISSION
SKILLS
TESTIMONIALS
PORTFOLIO

Hi There.

My name is Rachel. I'm a curious, creative communicator looking to use my words to make great things happen.

PROFESSIONAL TIMELINE

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