
WHAT I OFFER



COMPELLING
COMMUNICATION
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Crafted engaging written materials including blog posts, press releases, and video scripts.



IMPECABLE
TIME MANAGMENT
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Consistently met deadlines while taking direction from many individuals at the Municipality of Meaford.
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Maintained a weekly editorial calendar publishing blog posts and podcasts at The Wild Stitch.



FORWARD
THINKING
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Created a media organization system for the Municipality of Meaford to reduce time spent looking for media files.
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Troubleshooted CMS while re-designing the Municipality of Meaford's tourism website.
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Executed a six-month social media strategy for The Wild Stitch that resulted in:
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233.3% increase in Instagram followers.
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891.8% increase in monthly page views.
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650% increase in monthly visitors
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SOCIAL MEDIA
FLUENCY
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Used fluent French Skills to plan a summer circus event for local children while on an exchange in Québec.
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Studied world cultures and learnt international business best-practices.



GLOBAL
MINDSET
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Drafted versatile communication materials using print design, web design, and video making techniques for the Municipality of Meaford.
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Wrote engaging guest-contributor pieces for Itch-To-Stitch blog, an independent sewing pattern designer.
CONTENT
CREATION



PORTFOLIO
Here's what I do best
MEET RACHEL
I’m a multidisciplinary creative communicator with the skills to write words that excite your publics to act.
Currently, I’m working towards my bachelor’s degree in public relations at Conestoga College. When I’m not studying I’m working on my online sewing community, Maker Style, that reaches thousands of women every month through social media, blog posts, and podcasts designed to educate, inspire, and empower women.
What I can offer your organization is unapologetic authenticity and fearless creativity rooted in smart, strategic thinking; solving complex problems with thoughtful solutions is where I excel. My favourite type of problem to solve is how to piece together a new sewing pattern, but I also relish in finding the best way to communicate a tough message.
Our society is becoming increasingly visual, and often words alone aren’t enough to convey your message in the right way. I’m skilled in many creative communication disciplines, including videography, photography, web design, and graphic design, to support written communication with the visuals it needs to reach your
publics.
This professional portfolio is designed to offer you a sense of my skills in visual and written communication, with examples of my work ranging from media relations strategies,
communication suites, and print design work. In addition, I hope that this portfolio gives you a stronger understanding of my core principles, and why I would be a seamless addition to your team. I would like to thank you for taking the time to look through this portfolio, and I look forward to having an opportunity to discuss some of the work I’ve displayed here in the future.
WHAT MY MISSION IS
Started the foundations of two diploma programs while in high school. Studied this business management practices behind the spa and cosmetic industries in addition to learning service-based skills. Planned a free spa event with a team to promote good skin care practices among the public.
Dual Credit Program (Spa and Cosmetic Management)
HUMBER COLLEGE
FEB. 2013
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JUNE 2013
SEPT. 2014
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APR. 2015
NORWELL DISTRICT SECONDARY SCHOOL
High School Graduate
Held a variety of volunteer positions while completing my diploma including Activities Director for Student Council, Green Club Member, and Link Leader. Completed an exchange in Québec, learning French fluently.
HUMBER COLLEGE
Bachelor of Commerce Candidate
Fashion Management
Studied the foundational concepts of business including marketing, accounting, economics, business law, and organisational behaviour.
SEPT. 2014
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APR. 2015
SEPT. 2015
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PRESENT
CONESTOGA COLLEGE
Bachelor of Public Relations Candidate
Studied the principles of public relations and applied a strategic understanding of communication principles to a wide variety of public relations situations.
OCT. 2015
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PRESENT
THE WILD STITCH
Sewing Blogger
Launched The Wild Stitch blog, an online community that teaches hundreds of women how to rediscover their self-confidence through the art of sewing. Published weekly blog posts in accordance to the editorial calendar.
MAY 2016
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AUG. 2016
THE MUNICIPALITY OF MEAFORD
Economic Development Student
Assisted the communications and economic development department in the creation of promotional content including videos, brochures, logos, travel guides, posters, videos and websites.
OCT. 2016
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PRESENT
THE WILD STITCH
Maker Style Podcast
Launched the Maker Style Podcast, a weekly online radio show discussing sewing, small business, and style tips.

