The Municipality of Meaford

This piece was written in the summer of 2016 for the Municipality of Meaford in order to promote the many events hosted in the community in celebration of Canada Day. This release secured news coverage in four major local news outlets: the Meaford Independent, the Meaford Express, the Barrie Advance and 92.3 The Dock.

Class Project: Conservative Leadership Candidate Michael Chong

This piece was created as a final assignment in my second-year media relations course. Here I quantitatively analyzed the media coverage generated by the Conservative leadership race in order to determine how my client, Michael Chong, is being portrayed against his competitors. My analysis concluded that while Chong received media mentions, they typically were not very detail - typically a short mention in an article about more controversial candidates. I made strategic recommendations in order to increase the saturation of the news coverage he was receiving, which largely focused on switching tactics from promoting messages of conflict to focusing on messages with impact. 

Class Project: Conservative Leadership Candidate Michael Chong

This piece was written as part of a final assignment in my media relations class. This release built upon the media plan I created by leveraging Chong's unique policy positions. The event being reported on was a partnership with campus Conservative associations in key cities needed to win the Conservative Leadership Bid.