ALL
SAMPLES
Dining Guide
The Municipality of Meaford
This piece was created in the summer of 2016 for the Municipality of Meaford in order to promote local restaurants in the region. I was responsible for the overall design of the brochure, taking and sourcing photos, and liaising with local business owners to find up-to-date information about their business. This guide was designed in Adobe InDesign and is compliant with print accessibility standards outlined in the Accessibility for Ontarians with Disabilities Act (AODA).
Development Charges Brochure
The Municipality of Meaford
This piece was created in the summer of 2016 for the Municipality of Meaford to cohesively explain a complex list of varying development charges while simultaneously aiding to convince developers that Meaford is an ideal place for their investment. Pictures of apples were incorporated into this design to represent Meaford’s thriving agricultural industry; 25% of all Ontario Apples are grown in Meaford and other neighbouring villages along the Georgian Bay. This brochure was designed in Adobe InDesign and is AODA compliant.
Meaford in Bloom
The Municipality of Meaford
This video was created as an economic development initiative to showcase the beautification projects that have been taking place in downtown Meaford to encourage viewers to visit downtown.
Meaford Hall 10th Anniversary Documentary
The Municipality of Meaford
This short documentary was created to tell the story of the restoration process of the iconic Meaford Hall in celebration of the 10th anniversary of its re-opening. This video was shown at the Meaford International Film Festival, one of the largest economic events in Meaford.
The Places of Meaford
The Municipality of Meaford
This picture slideshow was created to be introduce the Governor General of Canada, David Johnson, to the history and beauty of Meaford during his visit last summer. This slideshow was well received at the ceremony it was played at, and was one of the Municipality's most successful social media posts to date with over 10,000 views.
Blog Post
Etsy Canada
This blog post was written to highlight Etsy’s ethical behind-the-scenes business practices through sharing employee stories of life at Etsy. This is an opportunity for Etsy’s collaborative and kind corporate culture to shine through, bringing people to the focus of the conversation. Readers will leave this sample post feeling uplifted and inspired by Etsy’s mission to help small sellers succeed. Emphasis will be placed on using words like, “network”, “community”, and “support” as outlined in the creative strategy. The following paragraphs are key quotes that demonstrate the strategy and tone of the post.
Script
Etsy Canada
The purpose of this video script is to share thepersonable stories of the many local Etsy sellers that make up Etsy’s diverse global business model. For this social media video campaign multiple short, 60s long clips will be created, each profiling a specific Etsy seller that distinctly represents all things Etsy: fun, a little quirky, with a big heart. The video will demonstrate the seller’s start-to-finish process of making one of their signature items, and will include documentary-style interview footage spliced in between. Designed to be shared on social media channels, viewers will finish watching these clips feeling intimately connected to Etsy and their sellers.
VISUAL DESIGN
Canada Day Media Release
The Municipality of Meaford
This piece was written in the summer of 2016 for the Municipality of Meaford in order to promote the many events hosted in the community in celebration of Canada Day. This release secured news coverage in four major local news outlets: the Meaford Independent, the Meaford Express, the Barrie Advance and 92.3 The Dock.
Media Relations Analysis and Plan
Class Project: Conservative Leadership Candidate Michael Chong
This piece was created as a final assignment in my second-year media relations course. Here I quantitatively analyzed the media coverage generated by the Conservative leadership race in order to determine how my client, Michael Chong, is being portrayed against his competitors. My analysis concluded that while Chong received media mentions, they typically were not very detail - typically a short mention in an article about more controversial candidates. I made strategic recommendations in order to increase the saturation of the news coverage he was receiving, which largely focused on switching tactics from promoting messages of conflict to focusing on messages with impact.
Media Release for Michael Chong
Class Project: Conservative Leadership Candidate Michael Chong
This piece was written as part of a final assignment in my media relations class. This release built upon the media plan I created by leveraging Chong's unique policy positions. The event being reported on was a partnership with campus Conservative associations in key cities needed to win the Conservative Leadership Bid.
MEDIA RELATIONS
COMMUNICATION SUITE
VIDEO PRODUCTION
BLOGGING & SOCIAL MEDIA
Maker Style Blog
Sewing Blog
Maker Style is my sewing blog where I publish weekly posts including pattern reviews, inspiration, and tips. I have collaborated with businesses to promote products in blog tours, including a Holiday sewing tour promoting Itch to Stitch patterns and a bra making blog tour promoting Craftsy classes.
After a strategic re-design and new content strategy, the Wild Stitch Blog (now Maker Style) saw a 892% increase in monthly page views and 650% increase in monthly visitors over a six-month period (May 2016 - November 2016)
Make Style Podcast
Sewing Podcast
The Maker Style Podcast is a weekly online radio show that features interviews with key influencers in the indie-sewing world. Episodes are focused on topics such as sewing small business, style, and improving sewing skills. This show received over 6,000 hits in November of 2016.
Pinterest Strategy
For Maker Style
I have created a variety of educational graphics optimized for Pinterest. The graphic linked below features a hand-drawn tutorial for sewing a DIY turtleneck and was pinned over 100 times in addition to being featured on Craft Gawker.